Diploma in Digital Marketing
Keith Feighery, Irelands Leading Digital Marketing Trainer, is launching a 12 week Diploma in Digital Marketing in January 2024. The course is QQI fully certified which is the recognised national awards framework in Ireland. The course is a full on practical and industry led digital immersion for all participants.
It is a taught diploma, highly participative, very practical, where delegates get to see live campaigns and data. It gives participants the key skills to boost their careers with roles in Digital Marketing. There is also a fantastic sharing of knowledge between the module leader and amongst the participants themselves who come from different industries, be they B2B, B2C, FMCG, Services, Not For Profit, Governmental, Educational. This is a key strength of taught courses – that is difficult to replicate in an online environment – the networking and sharing of ideas in conjunction with world class delivery of course content.
Who is it For?
It is aimed at marketing and sales professionals, business managers and owners, professionals in IT looking to bolster their digital skills, any professionals who are looking for a change in career and rightly see Digital as a fantastic career opportunity, for recent graduates who need to demonstrate a competency and interest in Digital Marketing to kick start their careers. And Many more besides.
The reality, regardless of role, or company type or size, is that Digital Communications is a key skill to have in order to navigate and elevate your way through your career. Digital competency is imperative for current and future jobs to come.
Why Chose this course?
This course teaches in a practical environment how to design and plan real life Digital Marketing strategies and campaigns. It demonstrates to users how to use all the key digital marketing tools including Google AdWords for Search advertising, Display Advertising, Remarketing Techniques, Search Engine Optimisation, Social Media Marketing using all the main channels and how to develop a rich content strategy, Email Marketing, Mobile Marketing and most importantly how to develop a measurement framework to track the performance of all your digital activities.
The course is certified and the content has been delivered to leading professionals the world over. It constantly evolves and changes as the industry goes through rapid changes month in month out. Keith Feighery is the leading expert in Digital Marketing Training – learn from the best.
If you want to work in Digital Marketing, this is the course for you, previous participants of Keith Feighery’s Digital Marketing Courses are now working in Digital Roles in Companies involved in Software, Technology, Pharma, Retail, Brands, FMCG, B2B Sales and Services, Not-For-Profit, Educational, Start-Ups.
To Find Out more Information Call 01-4968028 or Call 0866070274 – or email at Keith.feighery@digitalinsights.ie
Course Content
The course has been designed and refined year in year out over the past 8 years, to today where it is finely attuned to the needs of professionals looking to get ahead in their careers.
The course content includes modules on all the following:
- Digital Marketing Landscape
- Digital Marketing Strategy
- Search Engine Advertising
- Display Advertising
- Search Engine Optimisation
- Social Media Modules
- Content Marketing
- Email Marketing
- Measurement in Digital Marketing
- Mobile Marketing
- Integrating Traditional and Digital Marketing
- Digital Planning and Campaign Management
About Keith Feighery
Keith Feighery has trained more professionals in Ireland over the past 8 years than anyone else. He has designed and delivered many of the leading digital marketing courses that have been run in Ireland over the past 8 years with Irelands leading training and educational institutes. He has trained over 5000 professionals either directly or with key training partners.
Keith delivers Digital Marketing Courses at professional, post graduate and MBA levels. He is involved in the design and delivery of the Internationally recognised MSc. in Digital Marketing in both University College Dublin (UCD) and Trinity College Dublin (TCD), two of the leading Universities in Ireland.
He also delivers MBA Digital Modules for the internationally renowned ESSEC Executive Global MBA in Paris, France which is one of the world’s most respected MBAs.
To Find Out more Information Call 01-4968028 or Call 0866070274 – or email at Keith.feighery@digitalinsights.ie
Course Assessment
The course Assessment is a written assignment where delegates get to develop a Digital Marketing Strategy for a business of their choice. Also, part of the assessment looks at the integration of on and offline marketing methods which is key in this multi-channel world we live in today.
Keith shares industry standard digital marketing plans to give participants an insight into how to develop real life digital plans.
Course Dates and Location
The course will commence on Tuesday September 24th 2019 it will run for 12 consecutive weeks. The venue will be in Dublin City Centre.
Course Costs
The costs for the course are €1495 for each participant.
How to Sign-up For the Course
To Find Out more Information and Sign up for the course Call 01-4968028 or Call 0866070274 – or email at Keith.feighery@digitalinsights.ie. Course Starts on Tuesday 24th Sept 2019.
