Social Media Training 1 Day Course

Facebook and Twitter Course Overview

Who is the course for and what are its objectives?

• This course is targeted towards marketers, communicators, business owners and those looking to up skill in how to use social media effectively as a business tool.
• This course will teach participants how to think strategically about leveraging these two core social media tools
• It will demonstrate to participants how to drive awareness of their business and develop relationships with prospects and existing customers.
• It will highlight the power of using networked platforms in propagating your message to a wide audience which otherwise could only be achieved through big budget advertising.
• Demonstrate how to create engaging content that is relevant to a specific target audience.

Overview of the Course Content

Facebook:

• How to a create a Facebook business pages
• How to create a clear content strategy and plan for Facebook Pages
• Walk through of the features of Facebook Business Pages (settings, use cases, design)
• How to write for Facebook, and how to ensure a clear and consistent persona and voice on Facebook
• How and when to cross promote content between Facebook and other social media platforms
• Developing a code of practice for both you and your users on Facebook (commenting policies, providing relevant information to your fans, being transparent, and developing and sticking to a content schedule)
• How to visually engage your fans with your content (it’s not just a text platform)
• Understanding how your fans will interact with your Facebook postings
• Using rich media (Photos, Images, Audio)
• How to run competitions on Facebook
• Using Third Party Applications to extend functionality
• Selling products on Facebook
• Using the Facebook advertising platform to reach audience
• Case Studies of both Irish and International businesses using Facebook

Twitter:

• Setting up a Twitter account
• Understand the importance of having clear goals for using Twitter (most businesses don’t)
• Develop a strategy for connecting with key constituents of your business
• Develop a clear and consistent persona and voice
• Be engaging, informative and humorous on Twitter (it’s meant to be Social media)
• The anatomy of a tweet (mentions, direct messages, retweets)
• Understanding how to follow and interact with users
• How to integrate photos and video experiences with Twitter
• Using third party applications – Tweetdeck, Twitpic, Instagram
• Using and monitoring links shared in Twitter with url shorteners
• Using the search functionality in Twitter
• Using hashtags
• Using Twitter mobile applications
• Developing a code of practice for use of Twitter – what content you will use, how often you will tweet, reply to mentions, be transparent, identify yourself (come out from behind the business brand)
• Set up automatic listening alerts for your brand and business
• How to integrate and cross-post between Twitter and other social media platforms