Social Media Training 1 Day Course

Facebook and Twitter Course Overview

Who is the course for and what are its objectives?

  • This course is targeted towards marketers, communicators, business owners and those looking to up skill in how to use social media effectively as a business tool.
  • This course will teach participants how to think strategically about leveraging these two core social media tools
  • It will demonstrate to participants how to drive awareness of their business and develop relationships with prospects and existing customers.
  • It will highlight the power of using networked platforms in propagating your message to a wide audience which otherwise could only be achieved through big budget advertising.
  • Demonstrate how to create engaging content that is relevant to a specific target audience.

Overview of the Course Content


  • How to a create a Facebook business pages
  • How to create a clear content strategy and plan for Facebook Pages
  • Walk through of the features of Facebook Business Pages (settings, use cases, design)
  • How to write for Facebook, and how to ensure a clear and consistent persona and voice on Facebook
  • How and when to cross promote content between Facebook and other social media platforms
  • Developing a code of practice for both you and your users on Facebook (commenting policies, providing relevant information to your fans, being transparent, and developing and sticking to a content schedule)
  • How to visually engage your fans with your content (it’s not just a text platform)
  • Understanding how your fans will interact with your Facebook postings
  • Using rich media (Photos, Images, Audio)
  • How to run competitions on Facebook
  • Using Third Party Applications to extend functionality
  • Selling products on Facebook
  • Using the Facebook advertising platform to reach audience
  • Case Studies of both Irish and International businesses using Facebook


  • Setting up a Twitter account
  • Understand the importance of having clear goals for using Twitter (most businesses don’t)
  • Develop a strategy for connecting with key constituents of your business
  • Develop a clear and consistent persona and voice
  • Be engaging, informative and humorous on Twitter (it’s meant to be Social media)
  • The anatomy of a tweet (mentions, direct messages, retweets)
  • Understanding how to follow and interact with users
  • How to integrate photos and video experiences with Twitter
  • Using third party applications – Tweetdeck, Twitpic, Instagram
  • Using and monitoring links shared in Twitter with url shorteners
  • Using the search functionality in Twitter
  • Using hashtags
  • Using Twitter mobile applications
  • Developing a code of practice for use of Twitter – what content you will use, how often you will tweet, reply to mentions, be transparent, identify yourself (come out from behind the business brand)
  • Set up automatic listening alerts for your brand and business
  • How to integrate and cross-post between Twitter and other social media platforms
Digital Marketing Lecturer:
Keith Feighery
Linked In
Keith is a leading Digital Marketing Trainer and Digital Strategist with over 15 years developing digital marketing programmes ... Read more