Social Media 2 Day Course
Develop a Rich Social Media Strategy
Who is the course for and what are its objectives?
- This course is targeted towards marketers, communicators, business owners and those looking to up skill in how to use social media effectively as a business tool from both a B2B and B2C perspective
- This course will teach participants how to think strategically about leveraging Blogs, LinkedIn and YouTube in their digital marketing and communications programme.
- It will demonstrate to participants how to drive awareness of their business and develop relationships with prospects and existing customers using these platforms
- Demonstrate how to create engaging content that is relevant to a specific target audience.
- Provide useful case studies that demonstrate how and how not to develop a presence on each of these platforms
Course Modules:
- Blogging Module
- LinkedIn Module
- YouTube Module
Overview of Course Content
Facebook:
- How to a create a Facebook business pages
- How to create a clear content strategy and plan for Facebook Pages
- Walk through of the features of Facebook Business Pages (settings, use cases, design)
- How to write for Facebook, and how to ensure a clear and consistent persona and voice on Facebook
- How and when to cross promote content between Facebook and other social media platforms
- Developing a code of practice for both you and your users on Facebook (commenting policies, providing relevant information to your fans, being transparent, and developing and sticking to a content schedule)
- How to visually engage your fans with your content (it’s not just a text platform)
- Understanding how your fans will interact with your Facebook postings
- Using rich media (Photos, Images, Audio)
- How to run competitions on Facebook
- Using Third Party Applications to extend functionality
- Selling products on Facebook
- Using the Facebook advertising platform to reach audience
- Case Studies of both Irish and International businesses using Facebook
Twitter:
- Setting up a Twitter account
- Understand the importance of having clear goals for using Twitter (most businesses don’t)
- Develop a strategy for connecting with key constituents of your business
- Develop a clear and consistent persona and voice
- Be engaging, informative and humorous on Twitter (it’s meant to be Social media)
- The anatomy of a tweet (mentions, direct messages, retweets)
- Understanding how to follow and interact with users
- How to integrate photos and video experiences with Twitter
- Using third party applications – Tweetdeck, Twitpic, Instagram
- Using and monitoring links shared in Twitter with url shorteners
- Using the search functionality in Twitter
- Using hashtags
- Using Twitter mobile applications
- Developing a code of practice for use of Twitter – what content you will use, how often you will tweet, reply to mentions, be transparent, identify yourself (come out from behind the business brand)
- Set up automatic listening alerts for your brand and business
- How to integrate and cross-post between Twitter and other social media platforms
Blogging
- Introduction to blogging and blogging platforms
- Developing clear blogging strategies and understanding business reasons for creating a blog
- Developing content strategies for blogging
- Understanding how blogging can nurture prospects through the sales funnel
- Demonstrating how and why blogging can improve Search Engine Rankings
- Overview of using WordPress blogging platform
- Overview of WordPress Interface (posts, pages, comments,
- Creating Posts and pages (Inserting and formatting Images, using the WYSIWYG editor)
- Overview of WordPress themes (themes & widgets)
- Creating Categories and Menus
- Using Video and Audio in Pages and Posts
- Embedding content from external sites (YouTube, Slideshare, Flickr)
- Creating links between Blog and social media profiles
- Understanding the difference between hosted and self-hosted systems
- Introduction and overview of the LinkedIn platform and its importance for Business purposes
- The ethics and best practices of using LinkedIn in a professional environment
- How to create a strong Linkedin presence for employees and businesses
- Using LinkedIn for Lead Generation and Prospect Profiling
- Creating Events on LinkedIn
- How best to promote LinkedIn profile across multiple channels (website, blog, Facebook etc.)
- Using Groups and LinkedIn Answers to generate awareness of your business (through providing value rather than SPAM)
- How best to professionally contact people on LinkedIn directly
- Integrating LinkedIn with platforms such as Twitter and other social media channels
- Using the LinkedIn Ad Platform
YouTube
- How to develop a customised YouTube Account
- Manage the settings of your YouTube Account to ensure greatest visibility and usability
- Uploading and editing videos in YouTube
- Using YouTube Promoted Videos
- Using YouTube Insights
- How to cross promote and integrate YouTube account with other social media presences
