Social Media 2 Day Course

Develop a Rich Social Media Strategy

Who is the course for and what are its objectives?

  • This course is targeted towards marketers, communicators, business owners and those looking to up skill in how to use social media effectively as a business tool from both a B2B and B2C perspective
  • This course will teach participants how to think strategically about leveraging Blogs, LinkedIn and YouTube in their digital marketing and communications programme.
  • It will demonstrate to participants how to drive awareness of their business and develop relationships with prospects and existing customers using these platforms
  • Demonstrate how to create engaging content that is relevant to a specific target audience.
  • Provide useful case studies that demonstrate how and how not to develop a presence on each of these platforms

Course Modules:

  • Facebook
  • Twitter
  • Blogging Module
  • LinkedIn Module
  • YouTube Module

Overview of Course Content


  • How to a create a Facebook business pages
  • How to create a clear content strategy and plan for Facebook Pages
  • Walk through of the features of Facebook Business Pages (settings, use cases, design)
  • How to write for Facebook, and how to ensure a clear and consistent persona and voice on Facebook
  • How and when to cross promote content between Facebook and other social media platforms
  • Developing a code of practice for both you and your users on Facebook (commenting policies, providing relevant information to your fans, being transparent, and developing and sticking to a content schedule)
  • How to visually engage your fans with your content (it’s not just a text platform)
  • Understanding how your fans will interact with your Facebook postings
  • Using rich media (Photos, Images, Audio)
  • How to run competitions on Facebook
  • Using Third Party Applications to extend functionality
  • Selling products on Facebook
  • Using the Facebook advertising platform to reach audience
  • Case Studies of both Irish and International businesses using Facebook


  • Setting up a Twitter account
  • Understand the importance of having clear goals for using Twitter (most businesses don’t)
  • Develop a strategy for connecting with key constituents of your business
  • Develop a clear and consistent persona and voice
  • Be engaging, informative and humorous on Twitter (it’s meant to be Social media)
  • The anatomy of a tweet (mentions, direct messages, retweets)
  • Understanding how to follow and interact with users
  • How to integrate photos and video experiences with Twitter
  • Using third party applications – Tweetdeck, Twitpic, Instagram
  • Using and monitoring links shared in Twitter with url shorteners
  • Using the search functionality in Twitter
  • Using hashtags
  • Using Twitter mobile applications
  • Developing a code of practice for use of Twitter – what content you will use, how often you will tweet, reply to mentions, be transparent, identify yourself (come out from behind the business brand)
  • Set up automatic listening alerts for your brand and business
  • How to integrate and cross-post between Twitter and other social media platforms


  • Introduction to blogging and blogging platforms
  • Developing clear blogging strategies and understanding business reasons for creating a blog
  • Developing content strategies for blogging
  • Understanding how blogging can nurture prospects through the sales funnel
  • Demonstrating how and why blogging can improve Search Engine Rankings
  • Overview of using WordPress blogging platform
  • Overview of WordPress Interface (posts, pages, comments,
  • Creating Posts and pages (Inserting and formatting Images, using the WYSIWYG editor)
  • Overview of WordPress themes (themes & widgets)
  • Creating Categories and Menus
  • Using Video and Audio in Pages and Posts
  • Embedding content from external sites (YouTube, Slideshare, Flickr)
  • Creating links between Blog and social media profiles
  • Understanding the difference between hosted and self-hosted systems


  • Introduction and overview of the LinkedIn platform and its importance for Business purposes
  • The ethics and best practices of using LinkedIn in a professional environment
  • How to create a strong Linkedin presence for employees and businesses
  • Using LinkedIn for Lead Generation and Prospect Profiling
  • Creating Events on LinkedIn
  • How best to promote LinkedIn profile across multiple channels (website, blog, Facebook etc.)
  • Using Groups and LinkedIn Answers to generate awareness of your business (through providing value rather than SPAM)
  • How best to professionally contact people on LinkedIn directly
  • Integrating LinkedIn with platforms such as Twitter and other social media channels
  • Using the LinkedIn Ad Platform


  • How to develop a customised YouTube Account
  • Manage the settings of your YouTube Account to ensure greatest visibility and usability
  • Uploading and editing videos in YouTube
  • Using YouTube Promoted Videos
  • Using YouTube Insights
  • How to cross promote and integrate YouTube account with other social media presences
Digital Marketing Lecturer:
Keith Feighery
Linked In
Keith is a leading Digital Marketing Trainer and Digital Strategist with over 15 years developing digital marketing programmes ... Read more