Search Engine Optimisation Course
Ensure your site is in the top 3 Results
Who is this course for and what are its objectives
- The course is targeted towards marketers and business owners looking to drive highly relevant organic traffic to their site.
- On completion participants will have a clear and reusable framework to continuously build upon and improve their search engine rankings using effective tools to help them along the process.
- The course will demonstrate how to carry out extensive keyword research
- Participants will understand all the key search engine ranking factors that determine where a site is located in the Search Engine Rankings Page (SERPs)
- The course will use case studies to highlight why some websites perform well and others do not.
- Demonstrate the key skills of creating SEO optimised web content and effective link building
- Show participants which tools are most effective at building successful SEO programmes
Course Content
- Introduction and overview of what Search Engine Optimisation (SEO) means
- Explain some core terminology used in SEO
- Demonstrate and discuss the need to find highly relevant keywords for a business
- Walk through of case studies of well optimised sites and poorly optimised sites
- Discuss and explain the main factors that determine high search engine rankings
- How to write optimised keyword driven Title and Description tags
- Explain the importance of link building and how to do it
- Walk through of highly useful Search Engine Optimisation Tools
- Demonstrate the importance of creating rich and diverse link building programmes
- How to create sitemaps and robots.txt
- Understanding canonical url
- Demonstrate how to set up and use Google Webmaster Tools
- Mapping SEO strategies with content strategies
- How to use Google Analytics and Adwords search query reports to find relevant and irrelevant keywords
