PPC Advertising 1 Day Course

Drive highly qualified traffic to your site

Who is this course for and what are it’s objectives:

  • The course is targeted towards marketers and business owners looking to use pay per click marketing to drive highly qualified traffic to their site.
  • The course will equip them with the skills to run effective and well performing campaigns that are fully trackable and demonstrate clear return on investment.
  • This course will teach participants how to create effective pay per click search marketing campaigns using Google Adwords.
  • It will demonstrate how best to design adwords campaigns and teach participants the key skills of carrying out keyword research, ad group design, and creating optimised and effective ads
  • It will demonstrate how to measure and track the performance of live campaigns.
  • Extensive case studies will be used to demonstrate both highly effective as well as under optimised ads.

Course Content

  • Introduction and overview of pay per click ad system
  • Explain Google Adwords terminology
  • Demonstrate the need to produce highly specific and targeted keywords and embed these in ad copy
  • Walk though using the Google Keyword research tool
  • Demonstration of creating and managing a Google Adwords account and campaign
  • How to create Sitelinks in ads
  • Discuss and explain the importance of using different match types
  • Explain the importance of maintaining high quality scores
  • Walk through of creating well crafted and optimised ad copy
  • Demonstrate how to create conversion points in your website that track performance of ads
  • Analysis of PPC Case Studies
  • Walk through of using the Google Display Network
Digital Marketing Lecturer:
Keith Feighery
Linked In
Keith is a leading Digital Marketing Trainer and Digital Strategist with over 15 years developing digital marketing programmes ... Read more