1 Day Email Marketing Course

Who is this course for and what are its objectives

  • This course is aimed at marketers, communicators, business owners and professionals looking to use email marketing effectively as a business tool.
  • This course demonstrates to participants how to create rich email marketing campaigns using a number of email service provider (ESP) tools such as MailChimp and Vertical Response.
  • It shows participants how to harvest and nurture email lists on an opt-in basis
  • It demonstrates how to design and write engaging email campaigns and how to track performance using both email client analytics and Google analytics tracking.
  • Case studies of effective email marketing campaigns will be used to demonstrate best practices.
    Course Content
    • Introduction and Overview Email Marketing and Best Practices
    • Overview of features of Email Marketing Clients
    • Writing effective and engaging subject lines
    • Writing effective and optimised email marketing copy
    • How to create and manage email marketing campaigns using a Email Service Provider tool
    • Creating and maintaining email marketing lists
    • Designing and creating email marketing newsletters
    • Using and understanding Email Marketing Analytics
    • Walk through of effective email marketing case studies


Digital Marketing Lecturer:
Keith Feighery
Linked In
Keith is a leading Digital Marketing Trainer and Digital Strategist with over 15 years developing digital marketing programmes ... Read more