1 Day Email Marketing Course

Who is this course for and what are its objectives

• This course is aimed at marketers, communicators, business owners and professionals looking to use email marketing effectively as a business tool.
• This course demonstrates to participants how to create rich email marketing campaigns using a number of email service provider (ESP) tools such as MailChimp and Vertical Response.
• It shows participants how to harvest and nurture email lists on an opt-in basis
• It demonstrates how to design and write engaging email campaigns and how to track performance using both email client analytics and Google analytics tracking.
• Case studies of effective email marketing campaigns will be used to demonstrate best practices.

Course Content
• Introduction and Overview Email Marketing and Best Practices
• Overview of features of Email Marketing Clients
• Writing effective and engaging subject lines
• Writing effective and optimised email marketing copy
• How to create and manage email marketing campaigns using a Email Service Provider tool
• Creating and maintaining email marketing lists
• Designing and creating email marketing newsletters
• Using and understanding Email Marketing Analytics
• Walk through of effective email marketing case studies