Digital Measurement and Analytics Training (1 Day)

Who is this course for and what are its objectives

  • This course is aimed at marketers, communicators, business owners and professionals looking to coherently measure the effectiveness of their digital marketing campaigns
  • Show users how to think strategically about defining Key Performance Indicators (KPIs) and how best to measure these
  • Demonstrate to users how to set up Google Analytics for their website
  • Show participants how to integrate Adwords and Analytics measurements together
  • Demonstrate how to track post-click email marketing within Google Analytics
  • Demonstrate to participants how to measure outcomes such as sales, account registrations, email signups using Google Analytics
  • Show participants how to measure effectiveness of social media campaigns on platforms such as Facebook, Twitter and YouTube

Overview of Course Content

  • Overview of Google Analytics interface
  • Identify core metrics to measure within Google Analytics
  • Hoe to run segmentation and custom reporting in Google Analytics
  • How to create sales and search funnels
  • How to implement the Google Analytics eCommerce module.
  • How to track conversions from Google Adwords campaigns within Google Analytics
  • How to measure Return on Investment using Google Analytics
  • How to create a measurements framework for social media
  • How to tie social media goals with measurable insights
  • How to use sentiment analysis and qualitative tools
Digital Marketing Lecturer:
Keith Feighery
Linked In
Keith is a leading Digital Marketing Trainer and Digital Strategist with over 15 years developing digital marketing programmes ... Read more