Digital Measurement and Analytics Training (1 Day)
Who is this course for and what are its objectives
- This course is aimed at marketers, communicators, business owners and professionals looking to coherently measure the effectiveness of their digital marketing campaigns
- Show users how to think strategically about defining Key Performance Indicators (KPIs) and how best to measure these
- Demonstrate to users how to set up Google Analytics for their website
- Show participants how to integrate Adwords and Analytics measurements together
- Demonstrate how to track post-click email marketing within Google Analytics
- Demonstrate to participants how to measure outcomes such as sales, account registrations, email signups using Google Analytics
- Show participants how to measure effectiveness of social media campaigns on platforms such as Facebook, Twitter and YouTube
Overview of Course Content
- Overview of Google Analytics interface
- Identify core metrics to measure within Google Analytics
- Hoe to run segmentation and custom reporting in Google Analytics
- How to create sales and search funnels
- How to implement the Google Analytics eCommerce module.
- How to track conversions from Google Adwords campaigns within Google Analytics
- How to measure Return on Investment using Google Analytics
- How to create a measurements framework for social media
- How to tie social media goals with measurable insights
- How to use sentiment analysis and qualitative tools
