Have a read through the presentation – its meant as an overview and introduction – during the session we went through how easy it is to set up a page and landing page using a third party app and generally a walk through of the application. Whats easy is setting up a a page, whats hard is sustaining it with good and relevant content.

Embedded is a presentation, based on the ab tests reported on by a site called ‘Which Test Won’. It presents a whole series of tests based on a hypothesis, two test versions and goes through the winning version. Have a look through, and start analysing your own site and ask yourself the question – is the site clearly understood to users, both new and returning, in terms of who you are as a business, what you do, what problems you solve, and if they are your ideal customers why would they choose to do business with you (clear value propositions), and if they want to do business with you what are the next steps involved and how easy is it to get to the endpoint (Calls to Actions etc.). Most website do not do a good job of addressing these questions. Then of course, there’s the whole science and trial/error of testing checkout processes, landing pages, subscription and registration forms etc… This slidedeck is a good pointer to even get you thinking about it, regardless of whether you are B2B or B2C.