Archive for the ‘Digital Marketing Training’ Category

Diploma in Digital Marketing Starting 27th Sept 2016

Tuesday, September 13th, 2016

 

Diploma in Digital Marketing

Keith Feighery, Irelands Leading Digital Marketing Trainer, is launching a 12 week Diploma in Digital Marketing on Tuesday 27th September 2016. The course is QQI certified which is the recognised national awards framework in Ireland. The course is a full on practical and industry led digital immersion for all participants.  

It is a taught diploma, highly participative, very practical, where delegates get to see live campaigns and data. It gives participants the key skills to boost their careers with roles in Digital Marketing. There is also a fantastic sharing of knowledge between the module leader and amongst the participants themselves who come from different industries, be they B2B, B2C, FMCG, Services, Not For Profit, Governmental, Educational. This is a key strength of taught courses – that is difficult to replicate in an online environment – the networking and sharing of ideas in conjunction with world class delivery of course content.

Who is it For?

It is aimed at marketing and sales professionals, business managers and owners, professionals in IT looking to bolster their digital skills, any professionals who are looking for a change in career and rightly see Digital as a fantastic career opportunity, for recent graduates who need to demonstrate a competency and interest in Digital Marketing to kick start their careers. And Many more besides.

The reality, regardless of role, or company type or size, is that Digital Communications is a key skill to have in order to navigate and elevate your way through your career. Digital competency is imperative for current and future jobs to come.

Why Chose this course?

This course teaches in a practical environment how to design and plan real life Digital Marketing strategies and campaigns. It demonstrates to users how to use all the key digital marketing tools including Google AdWords for Search advertising, Display Advertising, Remarketing Techniques, Search Engine Optimisation, Social Media Marketing using all the main channels and how to develop a rich content strategy, Email Marketing, Mobile Marketing and most importantly how to develop a measurement framework to track the performance of all your digital activities.

The course is certified and the content has been delivered to leading professionals the world over. It constantly evolves and changes as the industry goes through rapid changes month in month out. Keith Feighery is the leading expert in Digital Marketing Training – learn from the best.

If you want to work in Digital Marketing, this is the course for you, previous participants of Keith Feighery’s Digital Marketing Courses are now working in Digital Roles in Companies involved in Software, Technology, Pharma, Retail, Brands, FMCG, B2B Sales and Services, Not-For-Profit, Educational, Start-Ups.

To Find Out more Information Call 01-4968028 or Call 0866070274 – or email at Keith.feighery@digitalinsights.ie

Course Content

The course has been designed and refined year in year out over the past 8 years, to today where it is finely attuned to the needs of professionals looking to get ahead in their careers.

The course content includes modules on all the following:

  • Digital Marketing Landscape
  • Digital Marketing Strategy
  • Search Engine Advertising
  • Display Advertising
  • Search Engine Optimisation
  • Social Media Modules
  • Content Marketing
  • Email Marketing
  • Measurement in Digital Marketing
  • Mobile Marketing
  • Integrating Traditional and Digital Marketing
  • Digital Planning and Campaign Management

About Keith Feighery

Keith Feighery has trained more professionals in Ireland over the past 8 years than anyone else. He has designed and delivered many of the leading digital marketing courses that have been run in Ireland over the past 8 years with Irelands leading training and educational institutes. He has trained over 5000 professionals either directly or with key training partners.

Keith delivers Digital Marketing Courses at professional, post graduate and MBA levels. He is involved in the design and delivery of the Internationally recognised MSc. in Digital Marketing  in both University College Dublin (UCD) and Trinity College Dublin (TCD), two of the leading Universities in Ireland.

He also delivers MBA Digital Modules for the internationally renowned ESSEC Executive Global MBA in Paris, France which is one of the world’s most respected MBAs. 

To Find Out more Information Call 01-4968028 or Call 0866070274 – or email at Keith.feighery@digitalinsights.ie

Course Assessment

The course Assessment is a written assignment where delegates get to develop a Digital Marketing Strategy for a business of their choice. Also, part of the assessment looks at the integration of on and offline marketing methods which is key in this multi-channel world we live in today.

Keith shares industry standard digital marketing plans to give participants an insight into how to develop real life digital plans.

Course Dates and Location

The course will commence on Tuesday September 27th 2016 it will run for 12 consecutive weeks. The venue will be in Dublin City Centre.

Course Costs

The costs for the course are €1450 for each participant.

How to Sign-up For the Course

To Find Out more Information and Sign up for the course Call 01-4968028 or Call 0866070274 – or email at Keith.feighery@digitalinsights.ie. Course Starts on Tuesday 27th Sept 2016.

 

Recent Website Launches and Digital Marketing Work

Friday, August 14th, 2015

Quick update on some recent work complete – we have just launched a new site for our client Finol Oils. The site is built using the Django Framework – which offers a highly robust set of backend functionality. The site elegantly handles 1000s of Finol products. The site is search engine optimised natively from go live – we have implemented a SEO template for all content on the site – be it product or static content related. It offers non-invasive lead generation functionality on form downloads, and product and contact enquiry functionality is baked seamlessly into all aspects of the site, to ensure the customer is only a click away when they need more information. The site is fully content managed by the client themselves. They have tried out in the past various others CMS systems, but Django for them is the perfect solution.

Finol Product Page   Finol Wholesalers and Trade Counter Services

Also, we have been running Display Ads for Harvey Norman – we have been designing and publishing their Display Ads that have been used to promote sales and offerings online over the past 12 months. See below for some of examples of  the work.

Harvey Norman YouTube Display Ads  

 

 

Optimising Your Website Content

Friday, January 20th, 2012

One of the most important jobs of a Digital Marketer is to understand how to create engaging and smooth user experiences targeted at well understood personas. One of the skills that I find a lot of Digital Marketers don’t possess is the understanding that unless you know how to create optimised user journeys, driving all the traffic in the world to that destination will not improve conversion rates. It behoves all marketers to research and figure out what works for their audience – and the only way to do that is to test. Because your own personal biases when creating online pathways and information flows will not translate into the ‘best’ user experience. There’s a myriad of testing tools these days on offer – a free tool that anyone can use is Google Website Optimiser. Very straight forward to run tests on variations of your webpages.

Embedded is a presentation, based on the ab tests reported on by a site called ‘Which Test Won’. It presents a whole series of tests based on a hypothesis, two test versions and goes through the winning version. Have a look through, and start analysing your own site and ask yourself the question – is the site clearly understood to users, both new and returning, in terms of who you are as a business, what you do, what problems you solve, and if they are your ideal customers why would they choose to do business with you (clear value propositions), and if they want to do business with you what are the next steps involved and how easy is it to get to the endpoint (Calls to Actions etc.). Most website do not do a good job of addressing these questions. Then of course, there’s the whole science and trial/error of testing checkout processes, landing pages, subscription and registration forms etc… This slidedeck is a good pointer to even get you thinking about it, regardless of whether you are B2B or B2C.

 

Social Media Slidedeck

Wednesday, August 3rd, 2011

We deliver a lot of social media training sessions direct to businesses and as part of wider digital marketing courses. Enclosed here is a social media slidedeck that walks through the importance of planning your social media strategy – looking before you leap. In the course of the presentation, we highlight the need to know what your business objectives are, exactly who it is you are targeting, what channels you are going using to engage with these audiences, what content you are going to use to get their interest (taking a cold hard look at your content and will anyone be really interested in it),  is there customer/prospect activation points built into your content (its business after all, you need someone to take an action at some point). We go through case studies of businesses using certain platforms. Feel free to go through it or download it, and get back with comments. If you want to talk to us directly about any of the points covered, feel free to contact us.

Digital Strategy and Planning Session

Wednesday, August 3rd, 2011

Digital Insights recently delivered a Digital Strategy and Planning Session for Dublin City Enterprise Board to a variety of businesses ranging from the travel industry, education sector, creative arts and retail. Embedded here is the slidedeck that we went through on the day. It goes through the key things to bear in mind when creating a digital strategy, it discusses some frameworks to conceptualise your digital strategy, and highlights the importance of  content marketing and creating a mixed-ecosystem of owned, paid and earned media. It also goes through some of the tactical means available to marketers and how best to use them along with some case studies. Feel free to download and digest. If you want to discuss any of the points, feel free to contact us.

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