One of the areas that I consistently get asked about from clients is the difference between inbound and outbound marketing. Marketers and communicators have difficulties differentiating between the two concepts and how to take advantage of inbound marketing . So lets start with outbound. Essentially outbound marketing is based on Read More »
Planning Your Digital Marketing Programme? Below is a copy of a post that I recently did for the Digital Marketing Institute, covering How to Plan Your Digital Marketing Programme. I find, when working with a lot of organisations, that they do not know how to approach Planning For Digital Marketing. Read More »